Spa-Francorchamps
I had two weeks to create a full advertising campaign for Black Friday for the legendary Spa-Francorchamps circuit. Using AI as a creative assistant, I developed the entire campaign from scratch. From ad concepts to mockups and packshot-style product visuals to showcase their merchandise and apparel.
(1)
The visuals originally provided were too low-quality, too small, and lacked a strong, consistent visual identity across the different assets. To address this, I recreated a full set of faithful product packshots and merchandise visuals using AI.
I also generated fully artificial human models that remained coherent across multiple generations, keeping the same face, body, and overall style to ensure a unified visual direction.
(2)
These images allowed me to produce promotional videos for Black Friday and seasonal sales, creating several fully AI-generated reels designed for social media. I then edited the final content using Premiere Pro and After Effects to deliver polished, dynamic promotional material.
©2026 Nathan Perat